Top 5 Social Networking Apps in Bulgaria: Q1 2023 Performance

In the first quarter of 2023, the top 5 social networking applications in Bulgaria demonstrated varied performance trends across weekly downloads, revenue, and active users. Here’s a detailed look at how each app fared:

Rakuten Viber Messenger from Viber Media SARL. showed a steady increase in weekly revenue, peaking at approximately $452 in the final week of March. Weekly downloads experienced a downward trend towards the end of the quarter, falling from around 16.7K in late December to 12.1K by the end of March. Despite this, weekly active users remained relatively stable, maintaining an average of around 1.5M throughout the quarter.

Messenger by Meta Platforms, Inc. saw fluctuating weekly revenue, with a notable peak at $71 in mid-January. The app's weekly downloads decreased from 23.8K at the end of December to approximately 15.8K by the end of March. Active users also saw a slight decline, averaging around 1.5M during the quarter.

Facebook, also from Meta Platforms, Inc., experienced a decline in weekly revenue over the quarter, starting at $459 and dropping to $273 by the end of March. Weekly downloads followed a similar trend, decreasing from around 19.4K at the end of December to 16.2K by the end of March. The app maintained a strong user base with weekly active users averaging around 3.6M.

Telegram Messenger from Telegram FZ-LLC saw a significant increase in weekly revenue, peaking at around $1.6K in mid-February. Weekly downloads varied, reaching a high of 14.1K in mid-March. Active users remained consistent, averaging around 334K throughout the quarter.

WhatsApp Messenger, published by WhatsApp Inc., exhibited stable weekly revenue, hovering around $8 to $11 throughout the quarter. Weekly downloads saw a decline, starting at 11.9K in late December and dropping to 10.6K by the end of March. Weekly active users showed an upward trend, increasing from approximately 981K at the end of January to around 1.06M by the end of March.

These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s platform.